Guardian Media Group Radio has unveiled its new umbrella sales brand called PURE Results, which will provide refreshing multi-platform and media mix advertising solutions to clients for its portfolio of Real, Smooth, Century FM and Rock Radio brands.

As client focus moves ever more towards results and a return on their investments PURE Results offers a new approach with flexible packages encompassing on-air, online and digital media and is specifically aimed at enticing non-radio advertisers into the market.

“We will look at media mix selling for every client,” says GMG Radio Director of Sales Julian Carter. “From airtime, sponsorship and promotions to interactive and mobile....PURE Results is focused on delivering complete creative packages that importantly deliver the client’s desired end result”

PURE also provides an easy approach for agencies to email briefs to puresolutions@gmgradio.com which immediately go to the relevant S&P, Interactive, programming, marketing and creative departments. This creates an internal process that results in integrated ideas being returned within seven working days. The service is open to agencies and clients alike and is obligation free.

GMG Radio’s local and regional sales teams across the group are presenting PURE Results to potential clients and agencies across the summer. “It’s not only a great tool to sell all of our own brands, but will bring new non-radio advertisers into the market place as it gives a powerful demonstration of just how flexible and creative the radio medium can be,” added Julian Carter.

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Further Information: Alison Halstead, head of Communications 020 7298 7296 or 07966 243435